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Guest, Tas Bober, helps growth-stage B2B SaaS companies get real results from their paid ads and landing pages—without wasting budget or guessing what works. In this episode, she breaks down her battle-tested framework for aligning ad strategy with buyer behavior, explains why founders often miss the mark on messaging, and shares the surprisingly simple tweaks that unlock conversion.
Whether you're running paid ads, considering them, or just tired of spending without seeing ROI—this is the episode you didn’t know you needed.
In this episode of the Unpolished MBA, we dive deep into the world of pricing strategies with John Ray, a seasoned expert in investment management, banking, and strategic advisory.
John works with solopreneurs and small professional service to help them navigate the complexities of value, positioning, and pricing.
He introduces us to his latest work, "The Generosity Mindset," a groundbreaking book that challenges traditional pricing norms and offers a counterintuitive approach to creating value and setting prices.
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